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Writings.

What I've learned building websites with agencies: which platform to choose, where designs lose quality, what makes a site fast and how I use AI on client work.

AI ·

I built my website in a week. It took 25 years of experience.

How I designed and built gomo.digital with AI as a design partner: the directions, the pixel font it made on its own, where I stepped in, and why the speed came from experience.

Agencies ·

The gap between design and production

Where approved designs lose quality on the way to a live website, and what a studio should expect from the developer who builds them. With NCREP as the worked example.

CMS decisions ·

When Webflow is the right choice, and when it gets in the way

Webflow is a good tool that is easy to ask to do the wrong job. Where it works, where it strains, and the two projects where I moved a site into it and out of it.

AI ·

How I use AI on your clients' websites

What AI does when I work on an agency's client project, what I still decide and check myself, and what it changes for timelines.

Webflow ·

What Webflow Cloud is actually useful for

Webflow Cloud makes sense when a Webflow site needs real application logic on the same domain: a job board, a searchable database, pages generated from data. When it doesn't, and how I decide.

Craft CMS ·

Why Craft CMS still makes sense for complex content websites

Craft CMS is the right choice when the content model is the project: several languages, related content, editors who publish every week, integrations that belong inside the CMS.

Webflow ·

Why a finished-looking Webflow site is slow

A Webflow site can look done and still take seconds to load. What was under one of them, what two weeks of clean-up changed, and what to check on your own site.

CMS decisions ·

How to choose a CMS for a client's website

Webflow, Craft CMS or something else: the seven questions I ask before a platform goes into a proposal, with the cases behind each answer.

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