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Starting from nothing, or from a brief

You need a new website. Let's make sure it's the right one.

Some people arrive with a detailed brief. Others just know the current situation isn't working. Some have more content than any template can hold. All three are good starting points.

Start a projectSee the work

01

I don't know where to start.

That's normal. You don't need to know which platform, how many pages or what it should cost. You need someone who asks the right questions and gives you a clear answer.

03

I know what I need.

You have the scope, maybe a spec or a prototype. You need someone who will build it properly, without reinventing it or cutting corners.

Who you'll be working with.

I'm Frederico Leonardo, a senior web designer and developer with 25+ years of experience. You work directly with me, so the person who asks the questions is the person who designs and builds the site and answers for it. If you have designs, I work from those. If you don't, I design it too. Most direct clients come to me without a designer.

More about me

How I'll solve it.

If you're not sure where to start

  1. 01

    We talk about what the site needs to do, for whom, and what's in the way today.

  2. 02

    If the answer isn't obvious after that conversation, a fixed-fee review turns it into a written plan: what to build, on which platform, what it will look like, what it will cost.

  3. 03

    If we go ahead, the review fee comes off the project.

Every project includes

  • Content structure
  • Design
  • Build
  • QA on real devices
  • Editor training
  • Documented handover

The platform follows the project: Craft CMS, Webflow, Astro or something else if the job needs it.

Proof

What clients asked for, and what they actually needed.

See all work

What stood out most was the combination of responsiveness and quality. Deadlines were always met without the back-and-forth that typically slows projects down. The delivery was virtually bug-free, and required minimal revisions, which speaks volumes about the quality of work and attention to detail.

Panagiotis PapachristofilouGlobal Head of Marketing and Communications · Dialectica

Price

What to budget

A website with design and development starts at €8k. A focused site is usually €8k–€20k, and editorial platforms with more content, languages or integrations €12k–€40k or more.

Before quoting, I ask what the site needs to achieve, how your team will run it and what needs to be ready for launch. You get a fixed price for the agreed work. If the budget is limited, we can define a smaller first release.

Pricing & Process

Agency or freelance designer?

If you're an agency or designer with a web project and no developer, I can build it white-label or alongside you. If you don't have a web designer either, I design it too, or recommend someone. Everything stays in your client's accounts.

How I work with agencies

FAQ

Answers before you get in touch.

What does a new website cost?

A website with design and development starts at €8k. A focused site is usually €8k–€20k, and editorial platforms with more content, languages or integrations €12k–€40k or more. You get a fixed price for the agreed work.

Do you design too?

Yes. If you have designs, I work from those. If you don't, I design it too, and I bring in a designer I trust when a project needs more than one of us.

Can you handle several languages?

Yes. Craft CMS handles translation properly and I've run sites in five languages. Webflow can do it, at a cost that grows with each language. I'll tell you which fits your content.

We have thousands of pages on the old site.

That's a migration, and it's planned, scripted and checked so nothing is lost. Every old URL gets a destination before launch.

Our team isn't technical. Is that a problem?

No, that's expected. The CMS is set up so your team can publish and update content without calling a developer.

Which platform will you use?

The one that fits your content, your team and your budget. I'll explain why before we commit.

Next step

Tell me what you need, even if it's only a rough idea.

Send the context and I'll reply, usually within one working day, with a few questions.

Start a projectSee the work