Center of Portugal: a multilingual tourism platform with Webflow and Craft CMS

The challenge

Center of Portugal is the regional tourism board for Portugal’s central region. They needed a platform to promote thousands of attractions, events, and routes to international visitors across multiple markets. They had an existing WordPress site that couldn’t scale to meet these needs.

The content demands were too complex for a standard CMS. Around 1800 articles with relationships between them — an attraction linked to a route, linked to an event, linked to a region — all in 5 languages with different content per locale. Webflow’s native CMS couldn’t handle that structure. A traditional WordPress build would have buckled under the maintenance load.

The solution

We built a hybrid platform. Webflow handles the design layer. Craft CMS handles everything behind it.

We collaborated with a freelance designer on the visual design, which was then built in Webflow — layouts, interactions, responsive behaviour. Those design components stay synced with the Craft CMS frontend.

Craft CMS manages the content architecture: 1800+ articles, 5 languages, complex relationships between content types, editorial workflows, and server-side rendering via Twig. The editorial team works directly in Craft without needing developer support.

An SEO strategy built on market-specific keyword research guided the content structure, making sure the platform attracted visitors who were actually planning trips, not just browsing.

Technical approach

The scale of this project is what made the hybrid approach essential. 1800+ articles with cross-references, multilingual content that isn’t just translation but different content per market, and a tourism board that needs to update things daily without calling a developer.

Craft CMS’s relational content model handles the complexity. Every attraction, route, event, and region is a structured entry with explicit relationships. Twig templates render everything server-side, keeping load times under 3 seconds regardless of how much content exists.

The project was delivered in six months, including migrating all existing content from WordPress into Craft CMS’s structured content model.

The results

A year-on-year analysis showed a 42% increase in qualified visits — not just more traffic, but visitors from target markets engaging with relevant content. The internal team now manages content, monitors analytics, and makes SEO-informed decisions independently.

For more on why we pair Webflow with Craft CMS, read Craft CMS and Webflow: why I use both for complex projects.