Euromonitor 2025 Report: How the 5 main consumer trends will impact your business
The “Euromonitor 2025 Consumer Trends” report identifies five key consumer behavior trends for 2025, based on data from its market research platform, Passport. These trends are:
Healthspan
Consumers are focusing on their longevity, making behavioral changes for a healthier future, and are looking for preventive solutions and products that address specific concerns. There's a growing desire to not only live longer, but to feel better for longer. Most consumers believe that they will be healthier in the coming years than they are now. In 2025, global sales of vitamins and supplements are expected to reach USD 139.9 billion. The use of devices and applications to monitor health and fitness has increased consistently across generations, with millennials and Generation Z showing the highest adoption. Consumers are also looking for specific solutions to age-related problems, such as cognition and joint mobility, and are proactive in seeking products with proven efficacy.
Wiser Wallets
Consumers are considering their current and future priorities, looking for products and services that solve their immediate needs, but that also offer long-term benefits. This means that the most economical options are not always preferred. There is a demand for global value and consumers expect brands to offer significant incentives with long-term impact. Although global inflation is decreasing, prolonged economic uncertainties have created new spending norms, and many consumers are concerned about the rising cost of everyday goods, but are also willing to spend money to save time. It is important that companies review their portfolios and map the products for the various stages of life, and that they offer practical solutions aimed at specific segments.
Eco Logical
Consumers continue to make choices that have a positive impact on the environment, but are adopting a pragmatic mindset. Spending on sustainable alternatives remains a conscious decision based on personal values, but consumers also pay close attention to the primary benefits that these products offer. Brands can't rely solely on ecological labels, they need to combine the right claims with the right products for the right audience, and sustainability claims must have tangible evidence. Brands are allocating significant investments to innovate and meet consumer expectations and regulations. Almost half of the professionals say that their companies guarantee that sustainability functionalities and initiatives are incorporated into the launch of new products.
Filtered Focus
Consumers are overwhelmed with notifications and options, and they want to spend less time searching for what they need. Trust plays a crucial role in your decision-making, as consumers tend to choose brands that deliver on their promises. Most consumers only bought from companies they completely trusted in 2024. Consumers also seek validations, such as third-party certifications, to prove the allegations. Brands must focus on their message and user experience, since the market is crowded and with a lot of competition and fragmented attention. Simplifying branding or functional packaging are ways for companies to capture consumer interest and highlight the unique attributes and qualities of their products clearly.
Ambivalent AI
Companies are increasing digital investments to respond to consumer trends. There is an awareness of the impact of artificial intelligence (AI) on companies, and many professionals believe that generative AI will have a significant impact on their companies in the coming years. Brands must use Passport AI to discover hidden trends and connections.
The report also highlights the importance of effective communication, innovation, and adaptation to consumer needs. Brands must take immediate and long-term needs into account in their innovation strategies to drive growth. The report concludes that, to remain relevant, companies need to have the ability to innovate and offer personalized experiences.
Source: https://go.euromonitor.com/white-paper-2025-global-consumer-trends.html
