Artificial Intelligence in Business: A Practical Guide to Real Results
Artificial intelligence is no longer the future — it's the present. If you use social media, streaming services, or shop online, you interact with AI every day, probably without realising it. And here's the interesting part: the same technologies that make Netflix so good at suggesting series can help your business grow. You don't need to be Google or have a dedicated department - you just need to know where to start.
Content Creation: From Idea to Publication
One of the most interesting uses of artificial intelligence for business is in content creation. At GOMO Digital, we use AI daily to streamline the creative process, from generating ideas to final production.
For example, in the Nexa project, we used AI to create the initial website content in record time — two weeks for a project that would normally take two months. The key? Combining AI efficiency with the necessary human touch.
Our approach includes:
- Generating base texts with ChatGPT, always reviewed and adapted by specialists
- Creating images with Midjourney for specific projects
- Optimising titles and descriptions for SEO using predictive analysis
- Intelligent content adaptation for different channels
Service That Never Sleeps
Time is the most valuable resource in any business. That's why we start with the obvious: intelligent chatbots. Not those irritating ones that only know how to say "how can I help?", but virtual assistants that actually solve problems.
Imagine having a team member who works 24 hours a day, 7 days a week, never gets tired, and can handle dozens of clients simultaneously. That's exactly what a well-implemented chatbot offers. In practice, this means:
- Instant responses to frequent questions
- Initial lead qualification while you sleep
- Significant reduction in response time
- Sales team focused on conversions, not repeating basic information
Smarter Decisions with Data
Every day, your business generates valuable information: browsing patterns, website interactions, customer feedback. The real power of AI lies in transforming this data into practical decisions that help grow your business.
For example, by analysing visitor behaviour on the Verakis Foundation website, we identified patterns that allowed us to optimise the navigation structure, resulting in a significant increase in average visit duration. It's these small discoveries that, when combined, make a difference in your site's overall performance.
Content that Works Harder
In the Ara Cacao and Verakis Foundation projects, we used Webflow's AI-powered localisation tools to create multilingual versions of the websites efficiently. And for Nexa, AI helped us create the first version of the Portuguese content in record time.
For businesses with limited budgets, this is a good solution that reduces content production costs. In practice, this means:
- Multilingual websites without doubling the budget
- First version of texts in days, not weeks
- Solid foundation for expert review
We saw this in action with Ara Cacao and Verakis Foundation, where combining intelligent technology with human expertise created truly international experiences, maintaining quality across all languages.
Where to Start?
The secret is to start small, but start. Our recommendation:
- Identify repetitive processes that consume your team's time
- Implement a specific AI solution for that problem
- Measure the results
- Gradually expand to other areas
The Future is Collaborative
Artificial intelligence in business didn't come to replace people — it came to empower them. At GOMO Digital, we see this in our daily work: AI accelerates repetitive processes, while human creativity and judgment remain essential.
A practical example: when we developed the Verakis Food Academy website, we used AI to generate the first versions of scientific texts. But it was the team's specialised knowledge that transformed this content into something truly valuable for the target audience.
Want to know how to implement AI in your business? Contact us for a no-obligation conversation about practical possibilities for your specific case.
