Ara Cacao: Digital strategy for food-tech start-up
A website that connects Ara Cacao to its specific audience: professionals and companies in the chocolate sector. A platform that communicates technical expertise without losing the link with brand values.
- Ultra-specific SEO optimization
- Platform in three languages
- Modern design with organic traits
- Simplified content management
The challenge
Ara Cacao needed to position itself in a highly specialized market. As a consultant focused on chocolate R&D, the challenge was clear: to stand out in a specific sector and filter out unqualified visitors.
- Underexplored specialized market
- The need for clear differentiation
- Very technical keywords
The solution
We developed a strategy that combines organic design with highly focused SEO. Each element of the site was designed to attract and convert the right audience: from consultants and producers to chocolate industry professionals.
- Design that reflects sustainability
- SEO oriented to technical terms
- Integrated multilingual system
- Simplified content management
The results
The new website positioned Ara Cacao exactly where it needed to be. Not only does the platform attract the right audience, it also transmits authority in the sector. The visits are more qualified and the contacts are more relevant.
- Increase in qualified contacts
- Increased visibility in the sector
- Effective international reach
- Autonomy in content management
Other projects
Learn more examples of how we help companies improve their digital presence. From institutional sites to complex platforms, each project is a story of transformation with measurable results.
CIICESI: Innovation in focus
