Tourism

Center of Portugal: Design and digital strategy for tourism

We developed a new version of the portal that highlights the best of Center of Portugal. A platform that, through its intuitive design and content based on real data, attracts qualified visitors from international markets.

42% increase in qualified visits
Charging in less than 3 seconds
Content optimized by market
Easy to update system

The challenge

Center of Portugal needed more than a beautiful website, it needed a strategy that, in addition to valuing data from different international markets, could manage a complex content structure. The region has a diversified tourist offer that, without a doubt, needed to be presented in a simple and effective way.

Thousands of points of interest to organize
Different international markets to serve
Complex data structure and relationships
Need to maintain performance

The solution

We developed a platform that combines the best of both worlds: the intuitive design of Webflow with the robustness of the Craft CMS. Through an SEO strategy based on real data from each market, we are able to guide the creation of content to respond exactly to what potential visitors are looking for.

Webflow design for maximum usability
Content management in Craft CMS
Data-based SEO strategy
Optimized interface for conversion

The results

In less than two years, we transformed the digital presence of Center of Portugal. The new portal not only attracts more visitors, it attracts the right visitors. The internal team now has the tools and data needed to create content that converts. And the best? The numbers speak for themselves.

42% increase in qualified visits
Significant improvement in domain authority
Content optimized for each market
System that grows with the organization

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